The third brief available to you involves digital mental health and well-being and was designed by our partners at WYgroup.

WYgroup

WYgroup is the largest independent group and most complete business communication ecosystem for customer experience, marketing, and digital services in Portugal. WYgroup works synergically to provide integrated solutions and add value to our clients, from consultancy and strategy to implementation. I also provides specialised training services, contributing to the conversion and digital transition of companies.

ℹ️ Please contact [email protected] if you wish to interact with WYgroup to access relevant target groups for, e.g., interviews and surveys. We cannot guarantee this access can be provided, or that it can be provided in a timely manner; it is ultimately your team’s responsibility to find relevant target groups throughout the project.

🔎 Context

How can we empower individuals to take control of their mental health in a meaningful and accessible way? As global awareness of mental health continues to grow, more people are seeking accessible, stigma-free ways to manage and support their mental well-being. Digital solutions provide an opportunity to offer personalised, flexible mental health support that meets users wherever they are on their wellness journey.

If you select this brief, the goal of your team will be to design a user-centred solution that enables individuals to actively manage their mental health and well-being. It is important to consider the following elements throughout the project to ensure an effective outcome:

  1. Empathy and sensitivity. Design with empathy for diverse mental health needs, avoiding stigmatising language and promoting positive, respectful support.
  2. Personalisation and accessibility. Create solutions that are customisable and accessible for different user preferences, ensuring users feel understood and supported.
  3. Privacy and safety. Recognise the sensitive nature of mental health data by implementing privacy protections and safe data practices, ensuring users’ information remains secure and confidential.

✋ First Step

Using the table below, your team should begin by:

  1. Identifying a target group(s) linked to a specific life stage or role.
  2. Defining a key focus area(s) related to digital mental health, such as educating users on mental well-being, allowing them to track and manage their mental health and workload, or facilitating access to therapists and support groups.

Then, employ user-centric design towards a prototype involving digital technology (desktop, mobile, wearable, or spatial computing; public kiosks; smart devices / IoT; etc.)

| Focus areas / Target groups | Wellness advisor (e.g., educational materials) | Wellness planner (e.g., dashboard, calendar) | Mood tracker (e.g., quantified self, sharing and social networks) | Online support (e.g., therapist, community) | AI therapist (e.g., chatbot, VR experience) | Task manager (e.g., manage stress-inducing workloads) | Warning system (e.g., high heart-rate, lack or poor sleep) | | --- | --- | --- | --- | --- | --- | --- | --- | | Teenagers (13-17) | | | | | | | | | Young adults (18-24) | | | | | | | | | Young professionals (Gen Z) | | | | | | | | | Professionals (Gen Y) | | | | | | | | | Older Professionals (Gen X) | | | | | | | | | Couples | | | | | | | | | Parents | | | | | | | | | Retired adults | | | | | | | |